LAST UPDATED: OCTOBER 2024
At Motor Culture Australia, we’re passionate about delivering experiences that excite car enthusiasts across the country. One of the most exciting ways we connect with our community is through our car giveaways. But have you ever wondered how we choose which cars to give away? It’s not just about picking any car off Car Sales. The selection process is one that blends passion, market trends, and an understanding of what excites our loyal community. Here’s how it all comes together.
Listening to the Community
The heartbeat of Motor Culture Australia is our community of passionate car lovers. Over the years, we’ve learned that our members have a refined taste when it comes to cars. Whether it’s through our social media comments, events, or direct feedback, we listen closely to what our followers want. Are they talking about a certain car? Do they want more classics or 4WDs? This feedback plays a major role in our decision-making.
Keeping an Eye on Trends
Car culture evolves constantly, and so do the desires of our audience. We always have our ear to the ground when it comes to automotive trends. We look at what’s hot in the Australian car scene and beyond, including what enthusiasts are buying, modifying, and showcasing. Whether it’s the growing love for JDM (Japanese Domestic Market) cars or a renewed passion for muscle cars or a new model release, we align our giveaways with current trends to keep things exciting and relevant.
Quality and Condition Matter
No matter the make or model, the quality of the car is really important to us. After all, we don’t want to burden our winners with cars that need a lot of work. We source cars that are in excellent condition with as low kilometres as possible.
Customisation and Uniqueness
We know that many car enthusiasts love a vehicle that stands out from the crowd, which is why some of our giveaway cars feature custom modifications. From performance upgrades to aesthetic enhancements, we sometimes choose cars that have a unique twist. Sometimes we buy cars that are already modified but most of the time we send stock vehicles off to our trusted automotive partners such as Btuned and Meredith Metalworks to tune, customise and accessorise the cars. Custom wheels, wraps, off-roading accessories, lift kits and exhaust systems are just a few examples of how we turn our giveaway cars into something special.
Balancing Classic and Modern Appeal
One of the things that set Motor Culture Australia apart is our diverse community. Some members are die-hard classic car lovers, while others are all about capable 4WDs. To appeal to both ends of the spectrum, we balance our giveaways between classic beauties, modern marvels and everything in between. This variety ensures that there’s always something for everyone, from motorbikes to tuned sports cars.
Our car giveaways are more than just a promotional event. They’re a celebration of the automotive culture that drives us all. By carefully selecting cars that resonate with our community, reflect current trends, and offer something truly special, we’re able to give back to our members. At Motor Culture Australia, we’re not just giving away cars — we’re changing the lives of our members.
